The Medium Is The Message

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I'm working through reading this book by Shane Hipps called The Hidden Power of Electronic Culture. I'm going to be honest, it was not what I expected. It has really started changing how I look at our world. It's funny, because while showing the dangers of our new instant access culture, he wants us to understand that we cannot pull out from it. We have to learn to use these technologies for our benefit while keeping constant look at how it is effecting us.


Ultimately, the medium will always shape the message. Our job as the church is to not damage the gospel. A look through history shows how advances have changed the gospel. The early church was an oral community. They would tell stories to keep things in their minds. They told the same things again and again, sharing collectively all of the information. Then the printing press was invented and it changed everything. Now knowledge could be stored outside of the mind. This allowed people to not need others to learn things. They could simply read by themselves and withdrawal from others. A positive effect was that the letter's of Paul, which were full of abstract ideas not easily accessible in story form, now began to hold more weight. People could intellectually follow his arguments and Paul began to ascend to prominence in the canon. This marked the major shift form the community environment of early Christians to the individualistic ideas that we are still seeing right now.

The irony in the situation is that all the things in Paul's letters were written to communities of believers. All the references to "you" were plural, more like "y'all" or "yous guys."But the medium had effected the way the message was processed. We now see it to be Paul speaking directly to me personally, apply it to you only. That misses the point. Early Christians only thought of how to live out their faith in community. No one is an island.

Now to the challenge. God knows everything. God knew how things would effect Christianity. God used media for His message as well. Things like prophets, Moses, burning bushes; these were God's media. Jesus was God's media. And in continuation of that, we are now that media. The church is the media that God is using to connect people to Him. So, how has this medium changed message? How are we the message? People will make contact with God through the church now. Is their experience a good one? Do they feel judged? Do they have more negative ideas of the church because of me? Ultimately, if you are a Christian, then you are the message. You are the gospel to those you meet. How are you at being the message.

Last night, I wasn't great. I was talking to Tim Peace and Matt Trapp in the church parking lot. A car pulled up and lady asked if we had a few bucks to spare for gas. And none of us had any money. I felt like I failed. What if that was her one contact with church? I want to start carrying cash just for that reason.

I guess what I'm trying to say is that we are God's chosen medium for reaching our culture, so what are we doing to live out that message as good as we can?

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